What is it?
We choose channels of communication relevant for your business, launch and optimize advertising campaigns to reach your target KPIs. Data-driven approach. Work in Facebook Ads, Google Ads, TikTok Ads, Apple Search Ads, Snapchat, LinkedIn, Twitter and many other channels.
- Analysis and prioritization of traffic sources
- Analysis of competitors’ promotion strategies
- Advertising campaign strategy
- Setup of complex cross-channel advertising funnels
- Customer journey mapping, analysis and development
- Finetuning of advertising funnel on all levels: from
prospecting to upsale
- Media planning, modeling of unit economics and ROI
- Launch of comprehensive brand and performance campaigns
in Facebook Ads, Google Ads, TikTok Ads, Apple Search Ads,
Snapchat, LinkedIn, Twitter and many other channels
- Marketing your product to new users through the website or
- A/B testing for landing pages, mobile apps and other
- Setup of regular creatives reporting system to evaluate and
promptly replace “burnt out” content
- Execution and optimization of advertising campaigns
- Regular reporting
Cases from markets
The goal: to conduct a soft launch of the game, to test traffic channels by achieving a minimum price per install and growth of behavioral indicators.
User Acquisition campaigns c on Facebook Ads and Google Ads. Optimization of both cost per install and average revenue per user maximizing the number of active players and in-app purchases.
The goal: to acquire the interested users with the lowest CPI and minimize user outflow
Launching the UAC Google campaign in order to maximize the number of active users and to minimize the removal rate.
The goal: to reach the ratio of advertising costs and the amount of user deposits 1 to 4 during 30 days, and 1:6 during 90 days.
User Acquisition campaigns c on Facebook Ads and Google Ads. The strategy was built in such a way as to maximize user deposits in brokerage accounts.
The goal: to acquire users with the lowest CPI and maximize in-game purchases.
Advertising campaigns on Facebook and Google Ads. Optimization of both cost per install and average revenue per user, maximizing the number of active players and in-app purchases.
The goal: to reduce the cost per reg and first login, and to increase the number of paying players.
Advertising campaigns in Google Ads and Facebook Ads to maximize the number of active players and in-app purchases.
The goal: get the most relevant leads at the lowest CPL, test different channels
Launching campaigns in Facebook Ads, Twitter Ads and Google Ads (search). Continuous quality check of incoming requests.