Great to get to know you!
AdvGo42 is a team that specializes in marketing for mobile games and apps.
What we can do:
— Attract users from all traffic sources: Facebook Ads, Google Ads, TikTok Ads, Apple Search Ads, Snapchat, LinkedIn, Twitter, Unity and many other channels.
— Optimize app pages in the stores: ASO, A/B testing, screenshot selection and video production.
— Set up analytics for mobile apps and games.
— Take care of creatives production: photo and video creatives, landing pages and blogger integrations.
We understand how difficult it is for a startup or small company to entrust its project to an advertising agency. Agencies promise a lot, take the money and the results are often underwhelming.
We specialize in working with start-ups and development teams, we immerse ourselves in their projects, we know all their pains and gains. That’s why we’ve prepared a special offer for mobile apps and games developers.
Here is our offer. Let us dive deep into your project and demonstrate our skills. Here is your chance to get to know us and test our skills.
Analyze your business, competitors’ ads and your current marketing activity for FREE. This includes advertising campaigns, ASOs and in-game processes. We will find mistakes and growth opportunities, so we can provide you with concrete, detailed recommendations.
Set up and run test campaigns through two different traffic channels for FREE. We will even put together a pack of advertising creatives as a gift! You only pay for adspend. The cost of our services is zero.
Based on the gathered data, we will prepare an advertising strategy for you for FREE. We will calculate the advertising payback model and unit economics.
And only after that, we will ask you to make a decision about our future cooperation.
Are you up for it?
Let’s get in touch, send us the form and we will contact you.
What is the main feature of our approach?
How we work?
Our strategy is not limited to one advertising channel. Instead, we combine a variety of complementary advertising tools. Hence, we get the greatest mileage out of every channel and hit our targets.
Here is an example.
Influencers + Targeted ads
In many of our projects, we combine influencer marketing with targeted advertising.
1) select influencers according to three criteria: audience quality, personal charisma and interest in our project.
2) analyze blog content and subscriber preferences.
3) prepare scenarios tailored to each blogger. The scenario must be designed to generate reusable footage.
4) receive a finished video from the blogger and make corrections where necessary.
5) post the blogger’s video to induce the desired user actions: purchases, app installations, registrations.
6) rework the materials into advertising creatives for Facebook Ads, Youtube, Tik Tok Ads and other advertising networks.
7) further improve conversions and boost revenue as a result.
This approach provides you with inexpensive creatives that maximize engagement and CTR. The efficiency of these advertising campaigns compensates for the high cost of placement with a blogger.
Search ads + Landing pages + Targeted ads
It is often transactional keywords that attract the most promising search traffic. This traffic is very important for advertisers, and therefore expensive. In our projects, we have learned how to get the most out of such traffic, significantly reducing the cost of conversion.
How it works:
1) We collect the semantic core, segment it into groups and create ads for each group of keys.
2) We launch an advertising campaign on Google Ads and select queries that maximize conversion and the average check.
3) We create separate landing pages for the selected keywords and launch ads that link to them.
4) We collect the audience from these pages with split Facebook pixel.
5) We expand our campaigns using lookalike audiences and target them on social networks.
6) Meanwhile, we fine-tune the landing pages, increasing their conversion.
Social media clicks are much cheaper than search clicks, but the audience quality is also inferior. But by training social networks on a high-quality audience on a dedicated landing page, we generate top-notch traffic at a lower price. This compensates for more expensive traffic and allows for viable unit economics.