Gaming Apps
Hardcore RPG game
Android & iOS, Tier-1 countries
We made a marketing strategy for all stages (including tech launch, soft launch, and global launch) & methods to predict paying users to optimize campaigns
Installs on Google Play 3 times cheaper than target values ($0.9 instead of $2.6)
Scaling to more than $450k per month with ROAS 120% on the 180th day in Tier-1 countries
Arcade game
Android & iOS, Tier-1 countries
Segmented the audience based on needs
Developed several creative approaches
CPI decreased by 5%
conversion to FTD increased by 43%
cost per FTD decreased by 30%
Survival game
Android & iOS, Tier-1 countries
Soft launch
During the release, we set up all the campaigns from scratch in the primary traffic sources
We accelerated monthly purchases from 0 to 300+k USD with ROAS >100% on day 180
Mobile shooter
Android & iOS, Tier-1 countries
Launched worldwide user acquisition through Google Ads from scratch
In four months, the budget grew from 0 to $400+k per month while hitting the KPI ROAS >100% on day 90.
Profit on the 360th day was 20%, and profit on the 720th day amounted to 20%.
Casual strategic game
Android & iOS, Tier-1 countries + Asia
Launched campaigns in primary traffic sources from scratch
Conducted hypothesis tests and found well-performing campaigns and assets
ROAS 52% on day 7 (fully met KPI)
Effective weekly budget scaling (x8 in one month)
