Analytics
In combining data from a variety of tracking systems, CRMs and other sources, we will generate insights and identify your growth opportunities.
What is it?
We build and visualize the entire customer journey, from ad views to online purchases and offline points of sale. We develop convenient dashboards to stay on top of key marketing, sales, product analysis and user behavior metrics.
Business analytics
1
- KPI system
Identification of the project's key indicators and their constituent parts
Building the formula that works best for your particular business model - Unit economics
Identification of the project's monetization units and targets - ROI model calculation
Determination of the break-even point and the speed of KPI improvement - Full-cycle reporting system
From identifying needs to pushing prepared reports to a BI system, it’s all at your fingertips
Marketing analytics
2
- End-to-end analytics
Setup and configuration of suitable analytical tools - Dashboard
Single customized dashboard, with advertising, CRM and tracking data all in one place - Optimized funnel
Data-driven evaluation of each stage in the funnel, addressing underperformance - Attribution model
Fast and accurate model that determines the contribution from each source of leads
Data collection processing
3
- Audit of current data collection architecture
Describing and documenting the system - its components, database structure and the logic of inter-service data exchange - Tracking systems configuration
Selection, setup and configuration of the perfect tracking solution based on your existing architecture, needs and limitations - Data collection, processing and storage
Audits, connection to the right data feeds, automated data processing, secure storage
Product analytics
4
- UI/UX research for further optimization
- Analysis of user behavior
- A/B testing to detect hidden potential of conversion points
- Recommendations to boost monetization
Examples of our reports
Performance Metrics Dashboard
Panel featuring key advertising metrics to facilitate faster decisions and fixes
Sales funnel
The report visualizes the entire customer journey from the first click to the eventual purchase. It shows key metrics for each stage, revealing weaknesses and opportunities.
Content Analysis Dashboard
Based on behavioral metrics, the report evaluates the efficiency of content and helps you adjust the content strategy to your needs.
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PPC Keywords
This dashboard measures the efficiency of keywords in paid advertising campaigns.
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Sales Pipeline
This report aggregates interactions with the client after the initial indication of interest: from requesting a quote to full payment and upsales.
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Sales Growth
Here, you can track the efficiency of your sales team and forecast profit over a given time period. You can break down sales growth into factors such as segment, region, salesperson and others.
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Sales Territory Assignment
Visualization of sales by region. Helps evaluate the efficiency of regional sales teams and identify weak and strong regions.
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ROAS report
Return on advertising spend is the profit per dollar invested. It distinguishes profitable channels from loss-making traffic sources.
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Marketing budget analysis
The report aggregates revenues and marketing spend over a given period. It compares the budgeted figures with the actual results, breaks profit down into its components and calculates the breakeven point.
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Quarterly forecast dashboard
This feature helps analysts forecast year-on-year sales growth, look at the business from various angles and spot opportunities. It sheds light on the impact of any given deal on the business as a whole, to see if it should be accepted or rejected.
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13-month diagram
This diagram visualizes the dynamics of actual and budgeted figures. It starts with one month and ends with the same month in the following year.
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Comparison of growth rates
The report displays the absolute and relative growth of any metric such as sales, expenditures, payback period, etc. They are broken down by various criteria, e.g. geography, with the plan compared to the actual outcome.
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Advertising KPIs
The report shows which traffic sources funnel the most users to the site or app. It rates channels by retention rates and efficiency metrics.
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