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Analytics

In combining data from a variety of tracking systems, CRMs and other sources, we will generate insights and identify your growth opportunities.

Analytics

What is it?

We build and visualize the entire customer journey, from ad views to online purchases and offline points of sale. We develop convenient dashboards to stay on top of key marketing, sales, product analysis and user behavior metrics.

Business analytics

Business analytics

1

  • KPI system
    Identification of the project's key indicators and their constituent parts
    Building the formula that works best for your particular business model
  • Unit economics
    Identification of the project's monetization units and targets
  • ROI model calculation
    Determination of the break-even point and the speed of KPI improvement
  • Full-cycle reporting system
    From identifying needs to pushing prepared reports to a BI system, it’s all at your fingertips
Business analytics
Marketing analytics

Marketing analytics

2

  • End-to-end analytics
    Setup and configuration of suitable analytical tools
  • Dashboard
    Single customized dashboard, with advertising, CRM and tracking data all in one place
  • Optimized funnel
    Data-driven evaluation of each stage in the funnel, addressing underperformance
  • Attribution model
    Fast and accurate model that determines the contribution from each source of leads
Marketing analytics
Data collection processing

Data collection processing

3

  • Audit of current data collection architecture
    Describing and documenting the system - its components, database structure and the logic of inter-service data exchange
  • Tracking systems configuration
    Selection, setup and configuration of the perfect tracking solution based on your existing architecture, needs and limitations
  • Data collection, processing and storage
    Audits, connection to the right data feeds, automated data processing, secure storage
Data collection processing
Product analytics

Product analytics

4

  • UI/UX research for further optimization
  • Analysis of user behavior
  • A/B testing to detect hidden potential of conversion points
  • Recommendations to boost monetization

Examples of our reports

Performance Metrics Dashboard

Performance Metrics Dashboard

Panel featuring key advertising metrics to facilitate faster decisions and fixes

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Performance Metrics Dashboard
Sales funnel

Sales funnel

The report visualizes the entire customer journey from the first click to the eventual purchase. It shows key metrics for each stage, revealing weaknesses and opportunities.

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Sales funnel
Marketing expense report

Marketing expense report

It compares expenditures and results for each channel

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Marketing expense report
Campaign KPI panel

Campaign KPI panel

This report compares the KPI forecast with the actual outcome.

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Campaign KPI panel
Content Analysis Dashboard

Content Analysis Dashboard

Based on behavioral metrics, the report evaluates the efficiency of content and helps you adjust the content strategy to your needs.

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Content Analysis Dashboard
PPC Keywords

PPC Keywords

This dashboard measures the efficiency of keywords in paid advertising campaigns.

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PPC Keywords
Sales Pipeline

Sales Pipeline

This report aggregates interactions with the client after the initial indication of interest: from requesting a quote to full payment and upsales.

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Sales Pipeline
Sales Growth

Sales Growth

Here, you can track the efficiency of your sales team and forecast profit over a given time period. You can break down sales growth into factors such as segment, region, salesperson and others.

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Sales Growth
Sales Territory Assignment

Sales Territory Assignment

Visualization of sales by region. Helps evaluate the efficiency of regional sales teams and identify weak and strong regions.

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Sales Territory Assignment
ROAS report

ROAS report

Return on advertising spend is the profit per dollar invested. It distinguishes profitable channels from loss-making traffic sources.

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ROAS report
Marketing budget analysis

Marketing budget analysis

The report aggregates revenues and marketing spend over a given period. It compares the budgeted figures with the actual results, breaks profit down into its components and calculates the breakeven point.

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Marketing budget analysis
Quarterly forecast dashboard

Quarterly forecast dashboard

This feature helps analysts forecast year-on-year sales growth, look at the business from various angles and spot opportunities. It sheds light on the impact of any given deal on the business as a whole, to see if it should be accepted or rejected.

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Quarterly forecast dashboard
13-month diagram

13-month diagram

This diagram visualizes the dynamics of actual and budgeted figures. It starts with one month and ends with the same month in the following year.

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13-month diagram
Comparison of growth rates

Comparison of growth rates

The report displays the absolute and relative growth of any metric such as sales, expenditures, payback period, etc. They are broken down by various criteria, e.g. geography, with the plan compared to the actual outcome.

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Comparison of growth rates
Advertising KPIs

Advertising KPIs

The report shows which traffic sources funnel the most users to the site or app. It rates channels by retention rates and efficiency metrics.

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Advertising KPIs

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