Analytics
User clustering
Creating dashboards
Custom attribution modeling
Forecasting & prediction models
Analyzing advertising campaigns and improving them
ROAS coef prediction for a mobile game
calculating the ROAS coefficient in terms of platforms and types of monetization (ad revenue, in-app, and total) to adjust the KPIs
The old coefficients did not accurately reflect the real income picture, thus affecting the ROAS KPIs. With the old coefficients, for target ROAS values of 52% on day 7, breakeven (100% return) was achieved on day 90 of the cohort.
Our analysis resulted in new coefficients. Consequently, with these new coefficients, the day 7 ROAS should be at least 36% to achieve ROAS 100% on the 90th day.
This finding facilitates quicker achievement of one of the project’s key goals –– cost-effective scaling.
Methodology
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